Giving is a deeply human act. Across time and cultures, most belief systems—whether religious, philosophical, or cultural—emphasise the importance of sharing with those in need. From traditions like zakat, tzedakah, alms, or dāna, to social movements such as Effective Altruism, and cultural principles like Ubuntu, which upholds the interconnectedness of humanity, the spirit of giving is a universal thread.
In addition to moral and social reasons, governments and firms recognise the importance of giving as an economic necessity. If left unaddressed, poverty limits human potential and imposes significant costs on society. Alleviating poverty benefits everyone. Investments in improving education, healthcare, and livelihoods transform lives and create a multiplier effect that stimulates local economies, generates jobs, and reduces dependence on public support.
Globally, the principles of giving are recognised as essential to achieving sustainability. The United Nations Sustainable Development Goals (“SDGs”) highlight the interconnectedness of our world’s most acute challenges, and call on all of us—individuals, communities, and organisations—to be part of the solution to help build a better future for everyone.
In the Eastern Cape of South Africa, giving holds particular importance. The area was classified as a Black Homeland under Apartheid, a system deliberately designed to marginalise communities. Infrastructure development was neglected, and access to essential services like education and healthcare was severely limited. These historical injustices have left a legacy of entrenched poverty and systemic inequality that continues to shape the region today.
Despite these challenges, the transformative power of giving (in all its forms) has offered a way forward. As a nonprofit organisation, support from individuals, foundations, businesses, organisations, and the government enables the work we do. Our projects create the opportunities and choices necessary for people in our community to change their lives and ultimately break the cycle of poverty.
Giving is universal and uniquely personal. Each of us brings our own motivations to the act of giving, shaped by our values and experiences. In this spirit, we graciously ask you to consider supporting—or continuing to support—our work, for whichever reason resonates most with you.
For more information, visit bulungulaincubator.org/donate or reach out to us at info@bulungulaincubator.org. Thank you dearly for your support. Siyabulela.